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Believe it or not, email is still one of the most common ways that people communicate on the internet. Email marketing is also one of the most profitable channels for marketing your business to those who’d like to hear from you.
Now, you may be asking yourself “Why would I use email marketing – I don’t have a business, I’m a rapper”. Well, you don’t have a business, you are the business – and if you want to grow your music career and become successful, you’re going to want to be using email marketing.
Why Email Marketing Is Important For Hip-Hop Artists
Did you know that your social media accounts could get hacked, banned, or just deleted for no reason at all? I’m sure you did because not only did I talk about it in these tips for becoming a rapper, it happens to celebrities all the time.
They wake up, proceed to have a normal day and then poof – it’s all gone. Now, in a lot of cases, they have the right connections and are able to make a few phone calls to get things back online. But, you don’t have that luxury, at least not yet.
So, you should be asking yourself this question: “If I lost all of my social media accounts, would I still be able to satisfy my fans?”
If that answer is “no”, email marketing is going to be your best friend. However, that’s not the only reason email marketing is important for hip-hop artists.
Email marketing is extremely cheap compared to other marketing channels. For example, Mailchimp will allow you to have 2000 subscribers for free. That’s 2,000 people that you can email at any time and build relationships with, for $0.
You may be thinking “But, social media is free too” and I don’t blame you, social media is free. But, you don’t own your social media accounts – you own your email list and no one can take that from you.
And, just in case you’re unfamiliar with email marketing, you don’t have to email them 1-by-1 – you can email all 2,000 people at the same time or split them up into smaller groups (this is called email segmentation).
It’s More Effective
Email marketing is almost always more effective at promoting your music and communicating with your audience than other channels. Each email you send goes directly to your fans without the noise and distractions associated with social platforms.
Don’t believe email is effective? Check out this website with statistics on email marketing
How I’ve Used Email Marketing for Myself & Clients
To Gain Traction
Whenever a client releases a new song or project, we send out an email to their fan base. This initial email helps their release gain traction, get a good boost of views, social shares, and feedback.
Then, we send an email out a few days later and ask a group of our most loyal fans (which is based on metrics we track) for their opinion on the song.
For Getting Celebrities Attention
I’ve used my email list for promoting my articles and content, but I’ve also used it to help get the attention of celebrities on social media.
You can attempt at contacting celebrities via social media by just tweeting them or sending them snaps, but it’s not effective. You’ll blend in with everyone else that’s trying to contact them but when you have ten’s or hundred’s of people contacting the celebrity with a similar message, they’re more likely to listen to what you have to say.
So, I’ve sent emails out to my list with new content and asked them to tweet a celebrity to let them know I’ve mentioned them in an article. Now, Instead of the celebrity receiving 1 tweet from me, they’re receiving a lot more tweets from different people and this usually gets their attention.
What Should You Do Next?
1.) Sign up for our email list and see first-hand how we do things. You can do this using the signup form at the end of this article.
2.) Start working on building your own email list if you haven’t already. You can sign up for Mailchimp (which is free up to ~2000 subscribers) and start implementing your sign up forms and links where appropriate – especially on your music website.
3.) Think of 3 creative ways you could use an email list to help you become a successful hip-hop artist. Then, post them in the comments below and I’ll give you feedback on each one.
So, now that you know what you should be doing next, what are you waiting for?